8th Design | Online Marketing | Search Engine Optimisation

Online marketing is also known as web marketing, search engine marketing, SEO or internet marketing and the bottomless money pit.

SEO is crucial in the online business arena. With the increased usage of search engines and directories like Google, MSN and Yahoo, having a well thought out and executed online marketing strategy can be very valuable to your business.

Online marketing has been proven to be the most cost effective investment in capturing targeted product enquiries and online sales, resulting in a growth for your bottom line and your business. It can, however turn into a long and expensive struggle for results and wasted investments.

Be careful of companies that offer "Money back guarantees" and "Instant results". Optimising your web site for the web takes time and careful planning.

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Search Engine Optimisation

Search engine marketing is already a mainstream marketing activity, one of the major line items in marketing budgets.

A combination of search engine submissions, copy optimization and market and site analysis is needed for a successful on-line marketing campaign. It is not a snap-on component that will skyrocket your web site to the top of the search engine rankings overnight.

More traffic to your site does not necessarily mean more business. We know what turns a browser into a buyer, and how to keep that buyer coming back for more.

Remember, If they don’t find your web site, they will find someone else’s.

Search Engine Marketing can be done in the following three ways:

Some of the Search Engines available on the web.

Organic (or natural) optimization

This type of optimisation entails "on page" and "off page" optimisation.
Some "on page" optimisation techniques include making sure your site conforms to web design standards, is user friendly, has the correct weight of relevant keywords and internal page linking structure is correct.
"Off page" optimisation includes tasks like acquiring high quality external links to your site, viral e-mail campaigns and inclusion to web directories.

Pay per Click

Using Google and Yahoo!'s advertising applications, we create targeted ad for you that gets displayed on the search engine results pages and relevant web sites.
You only pay for ads that are clicked and bring browsers to our web site.

Set up and managed correctly, pay per click advertising can provide a very high Return on Investment

Google SERP - Search Enigine results page

Google Pay per Click location on a Search Engine Results Page (SERP)

Paid Inclusion

Some web directories like Yahoo! require a fee to list your web site in their business directories. We know which directories carry weight when it comes to your search engine rankings and make sure you get listed.


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